BookMyShow, India’s largest entertainment destination, has been at the forefront of curating iconic experiences across films, live performances, sports, plays, and global music events. BookMyShow Live has brought global acts like Coldplay, U2, Ed Sheeran, Guns N’ Roses, and Lollapalooza to India—reflecting the scale and diversity of our portfolio. 

Describe the Role

1. This role will be responsible for leading the overall content creation across all platforms and aligning creative consistency and excellence across the board with all content.
2. They would lead the end-to-end vision, strategy, and execution of content creation on all BMS Live platforms, ensuring maximising engagement, revenue, and long-term brand value.
3. They will work with the Content Producer and Editor to ensure the timely execution of the content deliverables with each project.
4. They will also be responsible for further developing the content business and looking for new business by working on creating Content IPs, Branded Content, Editorial Projects, Digital IPs, and more.
5. The Content Creator would also be expected to maintain relationships with brands and partners, journalists, publications, and other media and stakeholders, and help utilise these relationships for new business, marketing our current shows, and more.

Key Responsibilities

1. Develop and execute Content in alignment with  Marketing & Business teams for all projects.
2. Create content guidelines, tones, and voice to enable consistency across all platforms.
3. Liaise with internal and external teams to ensure timely delivery of content and achieve the project’s sales targets.
4. Oversee all digital media collaterals (including but not limited to websites, ticketing pages, listing sites, social media handles).
5. Create, launch, and scale long-term Content IPs, Editorial Projects, Digital IPs, and more, in line with BMS Live’s editorial goals.
6. Identify and build new revenue opportunities through branded partnerships, editorial collaborations and original IP creation.
7. Maintain relationships with brands, journalists, and other stakeholders.