The World of TribeVibe & Spacebound (Sunburn)

TribeVibe Entertainment Pvt. Ltd, a BookMyShow Enterprise established in 2019, is committed to crafting unique experiences that connect with a new generation of event attendees and fostering a community of like-minded individuals along the way.  Initially starting with college festivals and their campus ambassador network, TribeVibe now operates across multiple verticals like touring, artist programming, curating & producing branded IPs, and their IP- VIBIN’ Festival, creating memorable experiences for audiences and artists.

So far, TribeVibe has meticulously curated 1500+ college festivals, worked with 10k+ ambassadors, produced 250+ shows and curated multiple branded IPs PAN India, worked with 500+ emerging & established artists,  and last but not least, had a very successful first season of VIBIN’ Festival with 75k+ footfall across 5 cities. With this, TribeVibe continues to innovate, inspire, and transform its experiences for audiences nationwide.

Sunburn, is Asia’s Premiere Electronic Dance Music (EDM) Festival and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3-day music festival, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Kathmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn secured the #8 spot on DJ Mag’s prestigious 'Top 100 Festivals in 2025' list alongside top music festivals globally.

Your Profile

• Develop detailed marketing plans and multi-channel media strategies for promoting the company's events and IPs.
• Deploy successful 360 degree marketing campaigns from ideation to execution that fulfill the business objectives, maximizing revenue, profits and market share of the company.
• Design and deploy cost-effective ATL and BTL marketing initiatives, optimizing media mix, partnerships, and on-ground activations to maximize ROI and audience conversion.
• Diligently manage day-to-day operations for live entertainment with a process-oriented approach.
• Work closely with the analytics team to track campaign success across platforms and share learnings with key stakeholders.
• Collaborate with cross-functional project teams (social media, digital, CRM, design, product), to create and implement short and long-term integrated campaigns including digital & social strategies.
• Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.
  
  

Your Checklist

• Bachelor’s degree in Marketing or related field.
• 1–3 years of experience in marketing (or relevant internships).
• Strong knowledge of CRM execution and audience engagement strategies (ATL, BTL, TTL, etc.)
• Proficiency in social and digital media platforms (Instagram, YouTube, X, Facebook).
• Basic understanding of paid media, campaign tracking, and analytics tools (Google Analytics, Meta Ads Manager, Excel).
• Excellent coordination, communication, and project management skills.
• Ability to manage multiple campaigns simultaneously with strong organizational skills.
• Creative thinker with passion for live entertainment, music, and culture.
• Candidates with knowledge of EDM, Indie-pop, Global & Indian Artists preferred.