The World of TribeVibe & Spacebound (Sunburn)

TribeVibe Entertainment Pvt. Ltd, a BookMyShow Enterprise established in 2019, is committed to crafting unique experiences that connect with a new generation of event attendees and fostering a community of like-minded individuals along the way.  Initially starting with college festivals and their campus ambassador network, TribeVibe now operates across multiple verticals like touring, artist programming, curating & producing branded IPs, and their IP- VIBIN’ Festival, creating memorable experiences for audiences and artists.

So far, TribeVibe has meticulously curated 1500+ college festivals, worked with 10k+ ambassadors, produced 250+ shows and curated multiple branded IPs PAN India, worked with 500+ emerging & established artists,  and last but not least, had a very successful first season of VIBIN’ Festival with 75k+ footfall across 5 cities. With this, TribeVibe continues to innovate, inspire, and transform its experiences for audiences nationwide.

Sunburn is India's premier electronic music brand hosting Asia's largest 3-day Electronic Music Festival in Goa, Various city festivals, Arenas, Campus gigs and Club tours across the country since 2007. Sunburn introduced 'Sunburn Arena' in 2011 bringing some of the worlds best DJs to India like Avicii, Armin Van Buuren, Dash Berlin, Deadmau5, Swedish House Mafia and many more in an exhilarating arena format across all major cities.Inaugurated in 2007, Sunburn is a synergy of music, entertainment, food, shopping and lifestyle that attracts music tourism in India and now spreading its wings across the globe to Sri Lanka in 2012 & Dubai in 2013.

Your Profile

• Develop detailed marketing plans and multi-channel media strategies for promoting the company's events and IPs.
• Deploy successful 360 degree marketing campaigns from ideation to execution that fulfill the business objectives, maximizing revenue, profits and market share of the company.
• Design and deploy cost-effective ATL and BTL marketing initiatives, optimizing media mix, partnerships, and on-ground activations to maximize ROI and audience conversion.
• Diligently manage day-to-day operations for live entertainment with a process-oriented approach.
• Work closely with the analytics team to track campaign success across platforms and share learnings with key stakeholders.
• Collaborate with cross-functional project teams (social media, digital, CRM, design, product), to create and implement short and long-term integrated campaigns including digital & social strategies.
• Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.
  
  

Your Checklist

• Bachelor’s degree in Marketing or related field.
• 1–3 years of experience in marketing (or relevant internships).
• Strong knowledge of CRM execution and audience engagement strategies (ATL, BTL, TTL, etc.)
• Proficiency in social and digital media platforms (Instagram, YouTube, X, Facebook).
• Basic understanding of paid media, campaign tracking, and analytics tools (Google Analytics, Meta Ads Manager, Excel).
• Excellent coordination, communication, and project management skills.
• Ability to manage multiple campaigns simultaneously with strong organizational skills.
• Creative thinker with passion for live entertainment, music, and culture.
• Candidates with knowledge of EDM, Indie-pop, Global & Indian Artists preferred.