Assistant Manager - Marketing (Tribevibe)

Mumbai | Marketing | Full-time

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TribeVibe Entertainment Pvt. Ltd, a BookMyShow Enterprise established in 2019, is committed to crafting unique experiences that connect with a new generation of event attendees and fostering a community of like-minded individuals along the way.  Initially starting with college festivals and their campus ambassador network.

 

TribeVibe now operates across multiple verticals like touring, artist programming, curating & producing branded IPs, and their IP- VIBIN’ Festival, creating memorable experiences for audiences and artists. So far, TribeVibe has meticulously curated 1500+ college festivals, worked with 10k+ ambassadors, produced 250+ shows and curated multiple branded IPs PAN India, worked with 500+ emerging & established artists,  and last but not least, had a very successful first season of VIBIN’ Festival with 75k+ footfall across 5 cities. With this, TribeVibe continues to innovate, inspire, and transform its experiences for audiences nationwide.

 

Your Profile

  1. Develop detailed marketing plans and multi-channel media strategies for promoting company's events and IPs
  2. Deploy successful 360 degree marketing campaigns from ideation to execution that fulfill the business objectives, maximizing revenue, profits and market share of the company.
  3. Create detailed marketing plans for each of the company's tours and IPs
  4. Diligently manage day to day operations for live entertainment with a process oriented approach.
  5. Set, monitor and report on team goals
  6. Work closely with the analytics team to track campaign success across platforms and share learnings with key stakeholders.
  7. Collaborate with cross functional project teams (Social media, Digital, CRM, Design, Product) to motivate, create and implement short and long-term integrated campaigns including digital & social strategies.
  8. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Your Checklist

  1. 6-7 years of relevant experience preferably in the media and entertainment sector.
  2. Be adaptable & able to respond to changing demands & events 
  3. Extensive knowledge of marketing, advertising, and media planning principles with expert knowledge of offline and online media channels.
  4. Strong project management, multitasking, and decision-making skills.
  5. Understanding of the digital ecosystem and current marketing trends.
  6. Excellent written and verbal communication skills.