Assistant Manager - Paid Digital Marketing

Mumbai | Marketing | Full-time


Your Role

  1. Will be responsible for digital marketing budgets, campaign strategies, tactics, action plans and timelines
  2. Creating/Maintaining existing process and ensure smooth transitions
  3. Enhance the performance by achieving CPC, CTR targets, through strategic re-marketing campaigns.
  4. Achieving CPO/CPT targets for the business
  5. Closely working with Marketing & Creative team to improve the performance on Media initiatives
  6. Liaise with business intelligence and data sciences team to improve the affectivity of Paid Media Campaigns.
  7. Weekly and monthly report tracking/monitoring.
  8. Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month.
  9. Key Responsibilities (include but not limited to) Creating solid data-driven on-going month-on-month media plans to achieve monthly business targets.
  10. Taking ownership on existing/new projects and start from zero to one (e.g., conversion improvements, new user acquisition etc.); from research and validation to transitioning to functional ownership and scale-up
  11. Developing creative approaches for the media campaigns by co-ordinating with Creative and Brand teams.
  12. Use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities
  13. Ensure that the reporting cadence with various platforms for media campaigns is followed - Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc. -Collaborate with external stakeholders: Platforms, Vendors, etc.
  14. Work with the design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs


Your Checklist

  1. Graduate (Minimum), Post Graduate MBA (Preferred)
  2. Work Experience: 6 to 7 years of relevant experience as a Digital Marketing professional working on planning, and executing digital media plans.
  3. End-to-end agency or Brand experience in executing higher-budget Digital media campaigns
  4. Experienced in managing complex SEM campaigns with different objectives or bid strategies
  5. Proven achievements in delivering campaign goals. Should have the capability to create data cohorts and use insight mining to execute performance-led campaigns and bring effectively results
  6. Capability to manage multiple ad accounts for paid advertising and execute multiple campaigns across platforms.
  7. Ability to conduct in-depth research. Proven analytical abilities, comfortable with analyzing data from different data sources like Google Analytics, Google Tag Manager, Facebook Events Manager etc.
  8. Creating media plans for clients. Monitoring and optimizing ongoing campaigns
  9. Execution experience of web and app remarketing campaigns
  10. Cross-team collaboration, internal & external communication
  11. Create & managing campaign reports with attribution tracking & campaign deliveries
  12. Should know: Google Ads, Facebook Ads Manager, Programmatic, Twitter Ads Manager
  13. Data analytics - Google Analytics, Tag Manager, Firebase etc.