The World of BookMyShow 

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. 

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online. 

The company has developed 'BookMyShow Stream', India's largest home-grown transactional video-on-demand (TVOD) platform.

Your Profile

• Play a key role in developing strategies of owning customer lifecycle and enhance the lifetime value of the customer through retention marketing initiatives.
• Create strategy for yearly, monthly, and weekly strategic and tactical CLM plans. 
•  Plan and execute the Emailer, Push Notification, SMS and WhatsApp campaigns.
• Explore other platforms for retention marketing initiatives. 
• Build data cohorts, audience segments, and behavioural triggers; mine data to generate campaign insights and optimise targeting.
• Create campaign performance reports and dashboards with full attribution tracking; present findings and recommendations to stakeholders. 
• Liaise with business intelligences and data sciences team to comprehend the consumer activity on the platform.
• Liaise with CLM platforms, solution providers & vendors to explore new mechanisms of consumer growth and efficiency in campaigns.
• Collaborate with product managers to get product interventions done for facilitating retention and increasing the consumer activities per month.
• Collaborate with internal stakeholders: Engineering, Finance, Product, Creative, Business etc.
• Enhance the skills of the team and bring the latest CLM practices on board to improve the campaigns and team performance.
• Use AI automations and LLM tools (Claude, ChatGPT, Gemini, etc.) to accelerate campaign planning, execution, insight summarisation, and report creation.

Your Checklist

• 6-7 years of working experience as CLM expert working on consumer retention in brands or CLM agencies.
• Capability to manage multiple campaigns across Email, App, & Web, SMS and WhatsApp.
• Should have sound knowledge of data cohorts and insight mining through data analysis.
• Should know: Email marketing ( kenscio, Netcore, Webengage, CleverTap etc ) App & Web reengagements platforms: CleverTap, Mo engage etc.
• Comprehends various forms of attribution, audience profiling and online analytics platforms.
• Proficient with AI/LLM tools (Claude, ChatGPT, Gemini) for campaign briefs, copy variants, insight summaries, dashboards, and reports.  Strong communication and articulation skills.