The World of Sunburn 

Sunburn, is Asia’s Premiere Electronic Dance Music (EDM) Festival and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3-day music festival, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas and positioned India as a prime dance festival destination to the world. 

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Kathmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores.
Sunburn secured the #8 spot on DJ Mag’s prestigious 'Top 100 Festivals in 2025' list alongside top music festivals globally.

Your Profile 

• Ideate and execute social media strategies for Sunburn & Sunburn Academy
• Create fun, trend-led content ideas across platforms
• Manage daily social media activities including influencer collaborations
• Keep a close watch on content posted by Artists, Artist Managers, Agencies, Promoters & Sponsors
• Ensure reposts, tags, and collaborations on Sunburn’s posts & stories
• Track performance and create social media analytics + ORM reports (posts & stories)

Your Checklist 

• Excellent communicator who knows what works, what trends, and what goes viral
• Strong creative sense — writes engaging captions and comes up with fun, shareable ideas
• Instagram savvy — fluent in reels, trends, memes, creators, and platform hacks
• Builds authentic community engagement with a clear, consistent brand voice
• Proactive multitasker who thrives in fast-paced, high-energy environments
• Enjoys the excitement of live events and stays calm under pressure