The World of BookMyShow

 Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.

The company has developed 'BookMyShow Stream', India's largest home-grown transactional video-on-demand (TVOD) platform. 

Your Profile

• Support the planning and execution of customer engagement and marketing campaigns across different stages of the customer journey — from onboarding and engagement to retention and reactivation. 
• Assist in executing campaigns across channels such as Push Notifications, WhatsApp, Email, In-App, App Inbox, and SMS.
• Work with customer and transactional data to identify audience segments, behavioural patterns, and opportunities to improve customer engagement.
• Assist in analysing campaign performance and identifying what worked, what didn’t, and how campaigns can be improved.
• Learn and help build and maintain data cohorts and audience segments
• Use AI and LLM tools (Claude, ChatGPT, Gemini, etc.) to assist with campaign briefs, insight summarisation, and report creation. 
•  Track campaign performance and compile dashboards with attribution data.
• Coordinate with Creative/Marketing teams to ensure timely delivery of campaign assets.

Your Checklist

• A degree in Marketing, Business, Economics, Statistics, Communications, or a related field is preferred, but we care more about how you think than what you studied.
• Basic understanding of digital marketing concepts (email, SMS, push notifications, Whatsapp) is a plus, not mandatory.
• Comfortable working with Excel/Google Sheets for data organisation.
• Willingness to learn CLM platforms (CleverTap, WebEngage, MoEngage, etc.) and ESPs (Kenscio, SendGrid, Mailchimp, Netcore, etc.) on the job.
•  AI-first mindset — enthusiasm to use AI/LLM tools (Claude, ChatGPT, Gemini) for real work.